Afaceri

Fondez, conduc, investesc.

De la marketing de performanță dinainte de 2014 până la servicii imobiliare active astăzi. Rolul și anii sunt indicați pentru fiecare; două au fost duse până la exit.

pre-2014 – 2014

Super Affiliate · Cleverbridge AG

Performance Marketing

Before the property and ad-tech work, everything I know about conversion came from performance marketing. As a super affiliate for Cleverbridge AG — the e-commerce and subscription platform behind much of the software industry's checkout — I ran consumer acquisition for security and utility brands including Malwarebytes, AVG and SuperAntiSpyware. For GFI Software I finished as the highest-selling affiliate on the programme, and the sales work was award-winning. It is where the thesis on this page started: traffic is not the hard part, friction is.
2016 – 2023Exit

Crypto Gazette · Oracle Times

Managing Partner

One of the earliest digital publications covering cryptocurrency, DeFi and the blockchain economy — building editorial reach and influence through the formative years of Web3.
2017 – 2018

Gibraltar Blockchain Exchange

Cryptocurrency Advisor

Advised during the rollout of Gibraltar's Distributed Ledger Technology Provider framework — among the first purpose-built regulatory regimes anywhere for digital-asset exchanges and token sales. The work sat where it is most useful and least comfortable: between an emerging technology and the regulator being asked to license it.
2022 – 2023Exit

Starling Properties

Chairman & Co-Founder

Co-founded a boutique brokerage and scaled it into a recognised name in Dubai's prime market — building the listing side, the transaction discipline and the brand in parallel, and carrying it through to acquisition by a Middle Eastern conglomerate.
2023 – present

Dubai Fast Sell

Founder

Dubai's first instant-offer property platform: automated valuation and a firm cash offer in minutes, compressing a months-long sales cycle into a single afternoon and putting the pricing model where the seller can see it. Founded in 2023 and currently in final build ahead of launch.
2025 – present

AdVision Connect

Founder & CEO

Smart-TV ad-tech platform turning televisions, elevator screens and Android devices into revenue-generating, self-serve ad spaces — bypassing traditional media agencies and putting monetisation in the hands of property owners and hosts.
2025 – present

European Technical

Founder

A single accountable provider for everything a property needs — AC servicing, plumbing, electrical, handyman, smart-home and deep cleaning — with 65+ licensed services across 13 categories. Built originally around a private residential portfolio on Palm Jumeirah, Bluewaters and JVC, and now serving landlords, property managers and family offices across Dubai and Sharjah under annual maintenance contracts.

Fondez, conduc, investesc.

Super Affiliate · Cleverbridge AG

Crypto Gazette · Oracle Times

Gibraltar Blockchain Exchange

Starling Properties

Dubai Fast Sell

AdVision Connect

European Technical