pre-2014 – 2014
Super Affiliate · Cleverbridge AG
Performance Marketing
Before the property and ad-tech work, everything I know about conversion came from performance marketing. As a super affiliate for Cleverbridge AG — the e-commerce and subscription platform behind much of the software industry's checkout — I ran consumer acquisition for security and utility brands including Malwarebytes, AVG and SuperAntiSpyware. For GFI Software I finished as the highest-selling affiliate on the programme, and the sales work was award-winning. It is where the thesis on this page started: traffic is not the hard part, friction is.